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We are delighted to announce that Paul Will, former CEO with Celadon Group Inc, for 24 years is joining addvantage as our Executive Vice President of Business Development.

Graduating from Indiana University, Paul joined KPMG as a senior accountant.  A little over 3 years later he took a position as a financial controller for American Hi-Lift.

An opportunity arose for Paul to join Celadon as their financial controller and this was to be the start of a 24-year career with this top 50 US trucking company.

Paul was groomed to lead Celadon by the company’s founder, the late Stephen Russell, who hired Will, a certified public accountant, in 1993 and picked him to be CEO in 2012 and then chairman in 2015. The company employ over 5,000 staff and operate more than 3,500 trucks.

Paul now joins addvantage bringing with him a vast and valuable knowledge of every aspect of American Trucking. Initially, Paul will play a key role in establishing strategic trial partnerships through his strong personal contacts within the industry. He will also work with the executive team on all logistical matters such as product installations and LPG bunkering and all back office support functions.

“Our industry works on such notoriously slim margins, the improvements in fuel efficiency delivered through addvantage simply cannot be ignored.

Couple this with the fact that there is huge political and regulatory pressure to reduce emissions and addvantage has a very bright future ahead.” Paul Will.

From Bdaily, a UK regional news publisher

A British entrepreneur in Los Angeles is to use technology proven in Europe to help address the problem of 16 million metric tonnes of Nitrous Oxide produced by the US transportation sector annually.

According to the United States Environmental Protection Agency more than 325 million metric tonnes of N2O (Nitrous Oxide) is produced by US, 5% of that from transportation with heavy-duty on-road vehicles accounting for 70% of all freight transport and 20% of transportation-sector greenhouse gas (GHG) emissions in the United States. The impact of 1 pound of N2O on warming the atmosphere is almost 300 times that of 1 pound of carbon dioxide. The US currently produces around 10% of the world’s N2O emissions. N2O is a highly potent greenhouse gas with a global warming potential of 310 times that of CO2.

Daniel Mitchell founded addvantage USA Ltd in July 2017. The company’s technology, which has been proven in Europe, can help American haulage companies reduce the diesel consumption of their vehicles by up to 17.6% and reduce N2O emissions by up to 83%.*

“The technology can be retrofitted to vehicles in just four hours,” explains Daniel “It has been ten years in development, and after rigorous testing and accreditation, fleets in Europe have proven addvantage works in real-world testing and are now rolling out addvantage to their entire fleets.”

A precise amount of LPG (propane) is injected into the intake air to create a mix of air and LPG. Its job is to enhance combustion. This improves efficiency of the burn, delivering the increase in fuel-efficiency. addvantage uses telemetry data from the truck’s own electronic controls to calculate the exact amount of LPG to inject for each revolution.

It claims, for example, that a company with a fleet of 500 trucks driving 100,000 miles per annum per truck at an average of 6.5mpg could see a net saving of around $1.6m per annum. And there are approximately 4 million Class 8 trailer vehicles operating in the US at the moment.

The company’s figures have been verified by Emissions Analytics Ltd, the leading independent global testing and data specialist for the scientific measurement of real-world emissions and fuel efficiency for passenger and commercial vehicles and non-road mobile machinery.

UK customers are also now planning to install addvantage across their fleets following successful trials. MJD Group have reported an average 15% improvement in MPG, while Wells Farm Dairies saw a 20% reduction in fuel consumption and CO2 emissions.

A British entrepreneur in Los Angeles is to use technology proven in Europe to help address the problem of 16 million metric tons of Nitrous Oxide produced by the US transportation sector annually.

According to the United States Environmental Protection Agency more than 325 million metric tonnes of N2O (Nitrous Oxide) is produced by US, 5% of that from transportation with heavy-duty on-road vehicles accounting for 70% of all freight transport and 20% of transportation-sector greenhouse gas (GHG) emissions in the United States. The impact of 1 pound of N2O on warming the atmosphere is almost 300 times that of 1 pound of carbon dioxide. The US currently produces around 10% of the world’s N2O emissions. N2O is a highly potent greenhouse gas with a global warming potential of 310 times that of CO2.

Daniel Mitchell founded addvantage USA Ltd in July 2017. The company’s technology, which has been proven in Europe, can help American haulage companies reduce the diesel consumption of their vehicles by up to 17.6% and reduce N2O emissions by up to 83%.*

“The technology can be retrofitted to vehicles in just four hours,” explains Daniel “It has been ten years in development, and after rigorous testing and accreditation, fleets in Europe have proven addvantage works in real-world testing and are now rolling out addvantage to their entire fleets.”

A precise amount of LPG (propane) is injected into the intake air to create a mix of air and LPG. Its job is to enhance combustion. This improves efficiency of the burn, delivering the increase in fuel-efficiency. addvantage uses telemetry data from the truck’s own electronic controls to calculate the exact amount of LPG to inject for each revolution.

It claims, for example, that a company with a fleet of 500 trucks driving 100,000 miles per annum per truck at an average of 6.5mpg could see a net saving of around $1.6m per annum. And there are approximately 4 million Class 8 trailer vehicles operating in the US at the moment.

The company’s figures have been verified by Emissions Analytics Ltd (www.emissionsanalytics.com), the leading independent global testing and data specialist for the scientific measurement of real-world emissions and fuel efficiency for passenger and commercial vehicles and non-road mobile machinery.
UK customers are also now planning to install addvantage across their fleets following successful trials. MJD Group have reported an average 15% improvement in MPG, while Wells Farm Dairies saw a 20% reduction in fuel consumption and CO2 emissions.

From the respected American Journal of Transportation, March 8th

addvantage USA Ltd is a UK-owned clean technology company, operating out of its offices in Los Angeles, California, that is revolutionising the trucking industry in the US, a market worth over $700bn annually.

Trucks play a vital role in the US economy, moving approximately 71% of the nation’s freight, and accounting for 12.9% of all registered vehicles on the road. However, small margins, aggravated by rising fuel costs and environmental and political pressure to reduce emissions are two of the greatest issues facing the industry today.

addvantage offers an innovative, economical and immediate solution to these issues. It holds the patented rights to manufacture and distribute a revolutionary clean technology in the US, which slashes fuel costs on large diesel engines by up to 17.6% and significantly reduces harmful emissions, including Nitrogen Oxide (NOx) by up to 83%.

The product is manufactured in the US by global manufacturer TT Electronics, allowing it to proudly carry the “Made in USA” logo and support hundreds of jobs stateside.

The team is led by British serial entrepreneur Daniel Mitchell who has led multiple start-ups to successful exits and was named Ernst & Young Entrepreneur of the Year. Daniel has assembled a world-class team of investment, sales, marketing and engineering experts, alongside a local team of trucking and alternative fuel experts, to deliver this revolutionary technology in the US.

Developed in UK laboratories for over a decade, the addvantage product retrofits easily to any of the 4 million heavy-duty diesel trucks in the US. The product is manufactured in the US by global manufacturer TT Electronics, allowing it to proudly carry the ‘Made In USA’ logo and support hundreds of jobs stateside.

With truck volumes set to grow by 2.3% annually across the next five years, supported by a growing economy, addvantage are well placed to support both the growth of this vital industry, as well as the move towards clean technologies and a healthier environment.

A British entrepreneur claims he has the solution for the 16 million metric tonnes of nitrous oxide produced by the US transportation sector annually and has already achieved more than £334,000 of the targeted £500,000 for his company’s latest crowdfunding campaign.

addvantage’s technology involves injecting a precise amount of LPG (propane) into a truck’s intake air to create a mix of air and LPG which enhances combustion.

They say this improves efficiency of the burn and results in an increase in fuel-efficiency.

They also use telemetry data from the truck’s own electronic controls to calculate the exact amount of LPG to inject for each revolution, to further improve efficiency.

Daniel Mitchell founded addvantage USA Ltd in July 2017 after developing the technology in Europe for over a decade. He says the company can reduce diesel consumption of vehicles by up to 17.6% and reduce NOx emissions by up to 83%.

He believes that a company with a fleet of 500 trucks driving 100,000 miles per annum per truck at an average of 6.5mpg could see a net saving of around $1.6m per annum. According to addvantage, there are approximately 4 million Class 8 trailer vehicles operating in the US at the moment.

Daniel Mitchell says: ‘Already selling successfully in the UK, we are now launching in the US.

‘The fact that the US economy is so dependent on heavy-duty trucks to move products across the country and that only diesel trucks have the power and range to be viable in this critical space, means that not only is addvantage technology perfect for addressing the issue of toxic diesel emissions but, in so doing, we believe it represents an attractive investment opportunity.’

Irrespective of specific industry, geography or market sector, there are five key elements to look for in a business that will contribute greatly to its success. These include:

• The product
• The market
• The profit margin
• The scalability
• The team

The product is absolutely key. Is it disruptive? Is it innovative? Is it market leading and does it have protected intellectual property? Does it solve a problem for the potential customer or is it just a “nice to have”, just another “me too” product?

How big is the market, and is it clearly defined? Without a clear definition, it’s almost impossible to create effective marketing materials and to get on the radar of potential clients. When you can clearly identify your ideal clients, you can determine the message and the media to best attract paying customers your way.

Assuming the market is large enough, can the customers in that space afford to pay for your product or service? Better still – can they afford to be without it? With a unique patented product solving a real problem in a niche, there’s more potential for healthy and sustainable profit margins.

Scalability is one of the most important factors to consider when starting a new business, or hoping to take a current business to the next level. Successful business growth depends on a scalable business model that will increase profits over time, by growing revenue while avoiding cost increases.

A really critical element of business success is the team that’s going to execute on the business plan. A business that has a great product and a really great marketplace, but doesn’t have the right team, will be fighting an uphill battle all the way.

addvantage Clean Technologies Inc., is a company that ticks all the right boxes.

Our disruptive, retrofit product is proven, patented and delivers irresistible savings to customers and reduces harmful emissions which is good for the environment too.

There’s no doubt about the size of our clearly defined market. There are 4 million class 8 heavy-duty trucks in the US – a market that is motivated to reduce operating costs and emissions. We help with both, dramatically.

Our product is protected by 16 global patents which provide a barrier to entry from competition and at the same time delivers high sustainable revenues, healthy, protected profit margins, and is scalabile.

Finally, the team. Our CEO is a serial entrepreneur with a history of starting, growing and successfully selling a number of businesses. He has assembled a truly world-class management team with his latest venture addvantage Clean Technologies Inc. Check out the full team bios on the website.

“The entire US economy is dependent on heavy-duty trucking fleets to move products around the country,” says Weston Labar, CEO of the Harbour Trucking association at the port of Long Beach, California.

Many of the 4 million trucks on US highways today are run by independent owner-operators. Far more, however, belong to sizeable fleets. Several hundred fleets operate with between 250-500 trucks.

The economics of installing addvantage are compelling, even to an individual operator to a trucking fleet with 500 trucks they are irresistible.

addvantage is a globally patented, retrofit, clean technology system that reduces fuel consumption and reduces harmful emissions on heavy-duty class 8 trucks.

Imagine a company with a fleet of 500 trucks, covering 100,000 miles per year per truck at an average of 6.5 mpg. After the cost of diesel, the LPG injected and the addvantage technology installed – that fleet with 500 trucks could achieve a net saving of over $1,695,385 per year with no capital outlay.

Compelling economics – and better for the environment. A winning combination.

“As a team, we’ve got one simple mission: to transform the economics of the American transportation industry and, at the same time, dramatically reduce emissions – leaving the world a better place as a result” explains Daniel Mitchell, CEO of addvantage.

For more information or to arrange a free demo for your fleet, please contact steve@addvantage.net.

The U.S. has made major reductions in NOx emissions, but it’s been nearly 20 years since the Environmental Protection Agency (EPA) updated standards. In a recent news release from (EPA), the agency explained that although U.S. NOx emissions fell by more than 40% from 2007 to 2017, there is more work to be done.

“It’s clear that reducing NOx emissions from heavy-duty vehicles is a clean air priority for this administration,” said EPA Office of Air and Radiation Assistant Administrator Bill Wehrum in a recent interview with trucking.com.

“EPA’s Cleaner Trucks Initiative announced in November 2018 is an important signal to all interested stakeholders that we will work hard on reducing emissions…” he continued.

“Across the country emissions reductions is a key goal not just for regulators but also for the trucking industry as well. We as an industry need to find ways to be able to transition to cleaner technology and companies like addvantage allow for us to do that in a way where we won’t have to increase the cost and become uncompetitive in the marketplace,” states Weston LaBar – CEO of the Harbor Trucking Association.

For more information about addvantage Clean Technologies’ patented, retrofit fuel-saving system and the resulting emissions reductions, please contact info@addvantage.net

Achieving the best possible fuel economy for all of us is important – for commercial trucking it’s essential. In the U.S., the trucking industry burns some 38 billion gallons of diesel annually and a host of initiatives are underway to try and reduce that.

Class 8 trucks are those weighing in at 33,000 pounds or more. Typically, these long-haul class 8 trucks in the U.S. average just 6.5 miles per gallon. So, improving fuel efficiency is right at the top of the agenda for fleet operators and owner-operators.

“Improving your fuel mileage helps you save on your hard earned money as fuel typically adds up to almost 40% of operating expenses. Therefore, improving your fuel efficiency even by 2% to 3% can make a significant difference to your bottom line.” AmericanTrucker.com

Increasing fuel economy comes down to choosing the right specifications appropriate for certain routes and a number of other key factors too. Here are some top fuel-saving tips from a collection of sources including AmericanTrucker.com and The North American Council for Freight Efficiency, (NACFE) and one specific one from addvantage:

Improve the Aerodynamics.
Fuel is used to move the truck through the air and over the land. The more resistance a tractor-trailer encounters due to a poor aerodynamic design, the more fuel it will consume to travel the highways. The good news is there are a number of things you can do to improve your trucks’ aerodynamic profile.

For example, if your trailer is taller than your tractor, use a roof-mounted cab deflector, deep angled bumper, or sun visor to deflect the air from your windscreen onto the top of the trailer. To avoid the turbulence underneath the trailer, use side fairings that channel air down the side of the trailer.

Check Engine Oil & Fuel
Using the correct grade of motor oil recommended by the manufacturer can improve fuel mileage by 1% to 2%. When it comes to diesel fuel, wherever possible, avoid filling up at a station where the ground tanks have just been replenished. The dirt at the bottom of the ground tanks is likely to rise to the surface and get into your fuel tank, significantly cutting down your fuel efficiency.

Monitor Driver Behavior
Fuel economy can be improved by giving truck drivers tools to better control speed. Adding cruise control, for example, can help drivers maintain constant speeds which offers the best fuel economy. Heavy- footed drivers tend to spend more fuel during starts from stops than at any other time. Besides, speeding decreases the fuel economy of your truck. So driving within the speed limit will not only help avoid a ticket… but also save fuel.

Conduct Regular Maintenance Checks
It’s a false economy to stretch out maintenance checks. Regular maintenance of a truck can go a long way towards saving fuel. For instance, your truck will need more fuel to move if you have low tire pressures. Also, keep a check on the trailer and drive axle alignment, as it burns a lot of fuel to drag a tire sideways.

Take addvantage
addvantage is a retrofit fuel-saving technology that was proven in recent independent tests by Emissions Analytics to deliver fuel efficiency gains of up to 17.6%. When AmericanTrucker.com say that improving your fuel efficiency even by 2% to 3% can make a significant difference to your bottom line, just imagine what the savings delivered by addvantage could do for your business.

For more information or to arrange a free demo please contact steve@addvantage.net

In a recent report onTruckersReport.com, Samuel Barradas highlighted key facts about rising costs of trucking fleets:

$1.38 – the average per mile operating cost for the trucking industry.

$180,000 – the average total yearly cost of operating a commercial truck.

Diesel fuel is the largest operating expense. A commercial truck can easily consume more than $70,000 of diesel fuel per year.

Driver Salary is the second-largest operating cost.

Repairs & Maintenance – issues with airline/hoses, alternators, wiring, and brakes are all common in commercial trucks.

Insurance – There are more than 9 different types of insurance policies for the industry. Multiple insurance policies can cause coverages to cost over $6,500 a year.

Tires – Retreading is less expensive than new tires and is a large portion of this cost. Although mere pennies per mile, an average tire can cost over $250 and annual tire expenses can exceed $4,000 ($0.03 per mile), enough to purchase 16 new tires annually, but still not enough to replace every tire of an 18-wheeler.

Permits, Licenses, and Tolls – Required permits and licenses for the industry and equipment, as well as continuous travel on toll roads.

Coffee – Truck stops sell more coffee than convenience stores. The average commercial truck driver spends more than $0.004 per mile on coffee, resulting in over $600 a year on coffee per industry driver.

addvantage. Compelling economics – and better for the environment.

addvantage reduces emissions and improves fuel efficiency. And in an industry where fully 40% of their operating costs are diesel, these savings deliver an improvement to a fleet’s margins that simply cannot be ignored.

In a nutshell…  addvantage uses patented retrofit technology to interpret data from the truck’s electronic controls to inject a precise amount of propane into the engine, creating more efficient combustion.

Test results for the performance of addvantage have been independently validated by Emissions Analytics. They are a leading independent global testing and data specialist for the scientific measurement of emissions and engine performance.

The results confirmed up to 17.6 % fuel efficiency improvement and a reduction in NOx by up to 83%

addvantage – the fuel-saving technology that delivers.

To find out more or to arrange a free demo please contact steve@addvantage.net