Five key elements of a successful business

Irrespective of specific industry, geography or market sector, there are five key elements to look for in a business that will contribute greatly to its success. These include:

  • The product
  • The market
  • The profit margin
  • The scalability
  • The team

The product is absolutely key. Is it disruptive? Is it innovative? Is it market leading and does it have protected intellectual property? Does it solve a problem for the potential customer or is it just a “nice to have”, just another “me too” product?

How big is the market, and is it clearly defined? Without a clear definition, it’s almost impossible to create effective marketing materials and to get on the radar of potential clients. When you can clearly identify your ideal clients, you can determine the message and the media to best attract paying customers your way.

Assuming the market is large enough, can the customers in that space afford to pay for your product or service? Better still – can they afford to be without it? With a unique patented product solving a real problem in a niche, there’s more potential for healthy and sustainable profit margins.

Scalability is one of the most important factors to consider when starting a new business, or hoping to take a current business to the next level. Successful business growth depends on a scalable business model that will increase profits over time, by growing revenue while avoiding cost increases.

A really critical element of business success is the team that’s going to execute on the business plan. A business that has a great product and a really great marketplace, but doesn’t have the right team, will be fighting an uphill battle all the way.

addvantage Clean Technologies Inc., is a company that ticks all the right boxes.

Our disruptive, retrofit product is proven, patented and delivers irresistible savings to customers and reduces harmful emissions which is good for the environment too.

There’s no doubt about the size of our clearly defined market. There are 4 million class 8 heavy-duty trucks in the US – a market that is motivated to reduce operating costs and emissions. We help with both, dramatically.

Our product is protected by 16 global patents which provide a barrier to entry from competition and at the same time delivers high sustainable revenues, healthy, protected profit margins, and is scalabile.

Finally, the team. Our CEO is a serial entrepreneur with a history of starting, growing and successfully selling a number of businesses. He has assembled a truly world-class management team with his latest venture addvantage Clean Technologies Inc. Check out the full team bios on the website.

The economics are irresistible

“The entire US economy is dependent on heavy-duty trucking fleets to move products around the country,” says Weston Labar, CEO of the Harbour Trucking association at the port of Long Beach, California.

Many of the 4 million trucks on US highways today are run by independent owner-operators. Far more, however, belong to sizeable fleets. Several hundred fleets operate with between 250-500 trucks.

The economics of installing addvantage are compelling, even to an individual operator to a trucking fleet with 500 trucks they are irresistible.

addvantage is a globally patented, retrofit, clean technology system that reduces fuel consumption and reduces harmful emissions on heavy-duty class 8 trucks.

Imagine a company with a fleet of 500 trucks, covering 100,000 miles per year per truck at an average of 6.5 mpg. After the cost of diesel, the LPG injected and the addvantage technology installed – that fleet with 500 trucks could achieve a net saving of over $1,695,385 per year with no capital outlay.

Compelling economics – and better for the environment. A winning combination.

“As a team, we’ve got one simple mission: to transform the economics of the American transportation industry and, at the same time, dramatically reduce emissions – leaving the world a better place as a result” explains Daniel Mitchell, CEO of addvantage.

For more information or to arrange a free demo for your fleet, please contact

Emissions – there’s more work to be done

The U.S. has made major reductions in NOx emissions, but it’s been nearly 20 years since the Environmental Protection Agency (EPA) updated standards. In a recent news release from (EPA), the agency explained that although U.S. NOx emissions fell by more than 40% from 2007 to 2017, there is more work to be done.

“It’s clear that reducing NOx emissions from heavy-duty vehicles is a clean air priority for this administration,” said EPA Office of Air and Radiation Assistant Administrator Bill Wehrum in a recent interview with

“EPA’s Cleaner Trucks Initiative announced in November 2018 is an important signal to all interested stakeholders that we will work hard on reducing emissions…” he continued.

“Across the country emissions reductions is a key goal not just for regulators but also for the trucking industry as well. We as an industry need to find ways to be able to transition to cleaner technology and companies like addvantage allow for us to do that in a way where we won’t have to increase the cost and become uncompetitive in the marketplace,” states Weston LaBar – CEO of the Harbor Trucking Association.

For more information about addvantage Clean Technologies’ patented, retrofit fuel-saving system and the resulting emissions reductions, please contact

Top fuel-saving tips for US Truck Fleets

Achieving the best possible fuel economy for all of us is important – for commercial trucking it’s essential. In the U.S., the trucking industry burns some 38 billion gallons of diesel annually and a host of initiatives are underway to try and reduce that.

Class 8 trucks are those weighing in at 33,000 pounds or more. Typically, these long-haul class 8 trucks in the U.S. average just 6.5 miles per gallon. So, improving fuel efficiency is right at the top of the agenda for fleet operators and owner-operators.

“Improving your fuel mileage helps you save on your hard earned money as fuel typically adds up to almost 40% of operating expenses. Therefore, improving your fuel efficiency even by 2% to 3% can make a significant difference to your bottom line.”

Increasing fuel economy comes down to choosing the right specifications appropriate for certain routes and a number of other key factors too. Here are some top fuel-saving tips from a collection of sources including and The North American Council for Freight Efficiency, (NACFE) and one specific one from addvantage:

Improve the Aerodynamics.
Fuel is used to move the truck through the air and over the land. The more resistance a tractor-trailer encounters due to a poor aerodynamic design, the more fuel it will consume to travel the highways. The good news is there are a number of things you can do to improve your trucks’ aerodynamic profile.

For example, if your trailer is taller than your tractor, use a roof-mounted cab deflector, deep angled bumper, or sun visor to deflect the air from your windscreen onto the top of the trailer. To avoid the turbulence underneath the trailer, use side fairings that channel air down the side of the trailer.

Check Engine Oil & Fuel
Using the correct grade of motor oil recommended by the manufacturer can improve fuel mileage by 1% to 2%. When it comes to diesel fuel, wherever possible, avoid filling up at a station where the ground tanks have just been replenished. The dirt at the bottom of the ground tanks is likely to rise to the surface and get into your fuel tank, significantly cutting down your fuel efficiency.

Monitor Driver Behavior
Fuel economy can be improved by giving truck drivers tools to better control speed. Adding cruise control, for example, can help drivers maintain constant speeds which offers the best fuel economy. Heavy- footed drivers tend to spend more fuel during starts from stops than at any other time. Besides, speeding decreases the fuel economy of your truck. So driving within the speed limit will not only help avoid a ticket… but also save fuel.

Conduct Regular Maintenance Checks
It’s a false economy to stretch out maintenance checks. Regular maintenance of a truck can go a long way towards saving fuel. For instance, your truck will need more fuel to move if you have low tire pressures. Also, keep a check on the trailer and drive axle alignment, as it burns a lot of fuel to drag a tire sideways.

Take addvantage
addvantage is a retrofit fuel-saving technology that was proven in recent independent tests by Emissions Analytics to deliver fuel efficiency gains of up to 17.6%. When say that improving your fuel efficiency even by 2% to 3% can make a significant difference to your bottom line, just imagine what the savings delivered by addvantage could do for your business.

For more information or to arrange a free demo please contact

The Cost of US Trucking Today

In a recent report, Samuel Barradas highlighted key facts about rising costs of trucking fleets:

$1.38 – the average per mile operating cost for the trucking industry.

$180,000 – the average total yearly cost of operating a commercial truck.

Diesel fuel is the largest operating expense. A commercial truck can easily consume more than $70,000 of diesel fuel per year.

Driver Salary is the second-largest operating cost.

Repairs & Maintenance – issues with airline/hoses, alternators, wiring, and brakes are all common in commercial trucks.

Insurance – There are more than 9 different types of insurance policies for the industry. Multiple insurance policies can cause coverages to cost over $6,500 a year.

Tires – Retreading is less expensive than new tires and is a large portion of this cost. Although mere pennies per mile, an average tire can cost over $250 and annual tire expenses can exceed $4,000 ($0.03 per mile), enough to purchase 16 new tires annually, but still not enough to replace every tire of an 18-wheeler.

Permits, Licenses, and Tolls – Required permits and licenses for the industry and equipment, as well as continuous travel on toll roads.

Coffee – Truck stops sell more coffee than convenience stores. The average commercial truck driver spends more than $0.004 per mile on coffee, resulting in over $600 a year on coffee per industry driver.

addvantage. Compelling economics – and better for the environment.

addvantage reduces emissions and improves fuel efficiency. And in an industry where fully 40% of their operating costs are diesel, these savings deliver an improvement to a fleet’s margins that simply cannot be ignored.

In a nutshell…  addvantage uses patented retrofit technology to interpret data from the truck’s electronic controls to inject a precise amount of propane into the engine, creating more efficient combustion.

Test results for the performance of addvantage have been independently validated by Emissions Analytics. They are a leading independent global testing and data specialist for the scientific measurement of emissions and engine performance.

The results confirmed up to 17.6 % fuel efficiency improvement and a reduction in NOx by up to 83%

addvantage – the fuel-saving technology that delivers.

To find out more or to arrange a free demo please contact